This course has been designed to help you develop your newsletter writing skills.
By the end of this course, delegates will be able to confidently write newsletters for internal and external use that are interesting, relevant and readable.
The importance of company news
What do people actually want to read?
Style and tone
What is the primary message?
Formal vs informal newsletters
Selecting a style and tone
Creating eye catching headlines
Industry and company news
Making internal news interesting, relevant and readable
Potential news ideas - awards, diary events, industry trends, appointments
Making information come alive
Choosing topics for features
How to structure features
Keeping features on-message
Reporting on company events
What to include and what to exclude
The importance of photography
Using photos to increase your readership
Reporting on events
Using interviews and quotes
Involving your audience
Deciding the look and feel of your newsletters
Prioritising news and information for your readers
Getting the right balance between industry news, company news, features and interviews in your newsletters
Encouraging feedback and involvement from readers
Measuring reader response
Measuring how successful your communication has been
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