For those who are considering using social media or have just begun but are not sure how to utilise these tools to their best advantage, this course introduces the concept of social media for business, how to engage your audience and strengthen your online brand.
The new marketing mix – how does social media fit into your existing marketing mix?
Time for a two-way dialogue – using social media to engage your audience.
An overview of the available Social Media tools.
A focus on LinkedIn – the key elements.
A focus on Twitter - the key elements.
Maintaining your Social Media activity and monitoring the outcomes and benefits.
All courses are tailored to the company’s requirements and industry where possible.
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