Transparency – We will always tell you what data we’re collecting about you and how we use it. We only share your data with trusted partners and will never sell your data.
Secure – We are committed to always follow industry best practices to ensure your data is stored safely and securely. We protect the confidentiality, accuracy and availability of the information we collect about you.
Control – We will always give you control over the marketing you receive from us. You can choose the types of messages you receive and whether you want to stop receiving marketing communications.
Green Duck has assessed all six grounds for the lawful processing of personal data under the General Data Protection Regulation (GDPR) and has selected ‘Legitimate Interest’ as the most suitable lawful ground for processing of data for the purposes of Green Duck’s sales and marketing.
Further information regarding the lawful basis for processing personal data can be found at ico.org.uk
Green Duck collects, processes and stores data relating to businesses and decision makers. We believe that the individuals we process the data of, are likely to have an interest in the products and services that Green Duck provide. Deemed as ‘Legitimate Interest’, this is based upon specific criteria including the business industry sector, size of organisation as well as the individual’s job function within the organisation. Our typical segmentation includes those within marketing, sales, business development, HR, MD and owner related job functions, although this list is not exhaustive and other variables may apply.
We will only ever collect, process and store the essential information required for making contact with the data subjects within a business environment. The personal data we collect is limited to first name, last name, email address, social profiles (limited to LinkedIn) as well as business IP address. Other business related data may also be processed including business name, job function, turnover and business address, however we will never collect further personal data such as those classed under ‘Sensitive Personal Data’.
The data collected will be used to communicate marketing and sales messages relating to Green Duck’s products and services, based upon the job function held by the data subject, as well as any industry related information that we feel the recipient would find useful or helpful in their professional positions. Green Duck only sends messages to those we believe are likely to be interested in our products and services based upon the organisation they are employed by and based upon their job function within that organisation. Messages from Green Duck could be delivered via email, social media, via telephone or any other business to business (B2B) marketing methods that may be relevant.
When you send Green Duck an enquiry or booking form via our website you will be asked to provide your contact details. We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other Green Duck products and services that we feel may be of interest to you. It is deemed that as you have visited the Green Duck website and provided us with your contact information that you are legitimately interested in our products and services. You have the right to object from any method of correspondence at any time, using the unsubscribe button on an email, by informing the telephone operator or by contacting us via any of the methods below.
At Green Duck we procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate Interest’. If you have received correspondence from us, we will have procured your data in one of the following ways:
We collect and process your personal data for a variety of different purposes which are set out in further detail below.
For the performance of a contract – In order to perform our contractual obligations to you, including our fulfilling orders or purchases you have made, contacting you in relation to any issues with your order or use of the Services, in relation to the provision of the Services, or where we need to provide your Personal Data to our service providers relating to the provision of the Services.
To comply with legal obligations – To comply with laws, regulators, court orders, or other legal obligations, or pursuant to legal process.
Legitimate interest – Based upon segmentation by organisation and by specific job function, coupled with our processing of personal data within the context of a business environment, we believe that any individual that receives correspondence from Green Duck in a direct marketing or sales capacity, could be legitimately interested in the products and services Green Duck provide. It is also deemed that direct marketing and sales is necessary in the context of promoting Green Duck to professionals in business in order to increase awareness of our solutions.
The data held within Green Duck’s CRM system is processed and stored in the UK within a secure environment.
Green Duck are dedicated to ensuring the validity and quality of the data contained within our CRM system ‘- ConnectWise’. We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
At the end of that retention period, your data will either be deleted or anonymised (so that it can no longer be associated with you) for research or statistical purposes.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
We have put various measures in place to protect your personal data:
In all correspondence with you we will give you the right to object from receiving further correspondence from Green Duck. On any emails you receive from Green Duck, there will be the option to ‘unsubscribe’ from receiving any further email correspondence. If you receive a telephone call from us, you have the right to request not to receive any further calls.
Should you wish to object to receiving communication from Green Duck, you can do so in a variety of ways:
All requests will be processed within 30 days. Your record will be updated to ensure that your details cannot be processed by our ConnectWise CRM system in the future. Please note this applies only to the processing of your personally identifiable data, not that of the business data which does not fall under the remit of GDPR.
It is important to understand the difference between a right to object and a request for deletion. If you make a request for deletion, we will remove any data we hold about you from our CRM system. However, If you are removed from CRM completely, there is a risk that your data may be processed again in the future if your details are re-added to our CRM system by a member of our team who genuinely believes that your business would benefit from our products and services. If you do not wish for us to contact you again, we would recommend you request to object rather than a request for deletion, as this will ensure that your details are always suppressed from processing.
In either case we will process your request within 30 days.
Please make your request in writing by emailing: firstname.lastname@example.org
Or by writing to: Green Duck, Technology House, Western Way, Bury St Edmunds, Suffolk, IP33 3SP.
You may request that we send you all of the data we hold that relates to you. Please make your request in writing;
By emailing: email@example.com
Or by writing to: Green Duck, Technology House, Western Way, Bury St Edmunds, Suffolk, IP33 3SP.
We will process and respond to your request within 30 days, this service will be free of charge.
This policy was last reviewed and updated on the 24 May 2018. Policies are periodically reviewed to ensure compliance with the current compliance environment.
For questions relating to this policy, please contact firstname.lastname@example.org
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