7 awesome benefits to business blogging

By Emma Crawford

7 awesome benefits to business blogging

Whether you’re just starting out or are a seasoned pro, the benefits of posting blogs are considerable. Nowadays, blogging and SEO are intertwined so if you’re not blogging regularly, you could be missing out big time!

Here are just a few of the benefits….

1. Boost website visitor numbers

Take a static website consisting of 5 pages, each page serves as a way for visitors to find and access your website. Now imagine if you had 50, 100 or even 200 blog posts. Each post would also act as a window into your website, giving you whole load more ways for visitors to access your site.

2. Better rankings

With additional content, you have the opportunity to rank higher in search engine listings. Think of each blog post as a way to broaden your reach.

3. Education

You can use your blog as a way to inform and educate your audience about your industry before they begin the process of a purchase.

4. Stay relevant

If your potential customers are looking for facts, advice or opinions about your industry before they make a purchase, then your blog gives you the opportunity to be seen in that process.

5. Support your social media platforms

Good quality blogs published on a regular basis and then shared on your social accounts, can help you grow your LinkedIn, Twitter or Facebook presence.

6. Get personal

You may be professional in your other marketing materials but your blog gives you a chance to get personal. Here, you have an opportunity to add your own personality and have a more relaxed conversation with your readers.

7. Become a thought leader

There’s a lot written about the value in becoming a thought leader online. A blog give you a valuable platform to share insights and opinions about your industry, help your customers make better decisions and share your thoughts about the latest news.

So if you’re business isn’t blogging yet, why not? If you are blogging, are you getting the most out of it? Keep you blogs regular, fresh and relevant, and start reaping the rewards.