Author: Emma Crawford
January 30, 2017
We often find that clients are unsure of where to start when considering opening an online store, so here’s our top tips for creating a successful e-commerce website:
An e-commerce website will effectively act as your shop front. As a customer “walks through the door”, you’ll want their first impressions to reflect the type of shop you are presenting, whether that be sophisticated and stylish or young and funky. It’s also vital to consider your audience when designing your website, as it will need to appeal not only to the type of products you are selling, but also the type of people using it.
Site design leads us nicely on to usability. We’ve all visited sites that aren’t all that user-friendly, and have in most cases, left without purchasing. A large number of businesses miss this trick when creating their online shop. In the same way that we all expect a good experience when visiting a physical store, the same is for the digital world, and in some cases, more so. One of the main reasons people prefer online shopping is due to the convenience of it… Now take that convenience away with poor usability, and you’ve got some unhappy visitors on your hands.
Closely related to user experience, having a quick site not only keeps your visitors happy, but Search engines favour faster sites in their listings pages.
This might sound a little obvious, but it’s important to ensure that the products you are selling on your website look good. Invest in good photography, don’t just use the ones supplied by the manufacturer – that way you can keep your style unique to your business, as well as consistent.
Keeping your delivery rules as simple as possible reduces customer confusion, lowers the number of support calls and increases customer confidence. All ingredients for a happy customer!
Running promotions on your site is a great way to gain new customers and reward customer loyalty.
It’s also a good way of clearing out old stock without the need for a discount section, which may not be appropriate for your company’s image.
Make sure to adopt SEO best practices from the offset. If you are unable to manage on your own, then look for help. Implementing good SEO will help boost your site’s performance in Google and other search engines.
Giving customers the ability to offer feedback or reviews is invaluable in building customer loyalty and confidence. It’s your way of saying “we want to know what you think about us and our products”. Of course, this opens up the risk of negative feedback, but this information in itself is important to how you grow and develop as a company.
Feedback can also be helpful in identifying particular products that may not perform as expected and offer you the chance to discontinue them before they affect your site’s reputation.
Again, linked to customer experience, an easy checkout process will ensure that sales go through with no fuss, no panic and no complaints calls. Ensuring a simple payment process will also give customers the confidence that the site safe and will encourage them to return.
Our websites are built following these simple principles to ensure that our clients are presented with a site that is not only successful but represents their business and their customer’s needs.