If your website isn’t optimised for mobile users, it will be awkward to navigate and unclear to view, sending users off to your competitor’s sites instead. In addition to this, search engines (including Google) may penalise your website for not being mobile optimised, which can have a negative effect on where your website appears in search listings.
My Tip: When designing your website, be sure to check how it looks on smartphones and tablets
If your visitors struggle to find what they’re looking for on your website, it’s likely they will look elsewhere. You have a limited amount of time to catch their attention so don’t let a bad experience drive them away.
My Tip: Ask colleagues or contacts to provide feedback on your website’s navigation.
Faster internet speeds do not automatically mean that your website will be fast to load. If your pages take too long to load, visitors could become frustrated and leave, meaning lost opportunities.
My Tip: Avoid unreliable web hosts and large page elements such as uncompressed images or video.
An often overlooked element of website design is font. Overly elaborate fonts could make it hard for your visitors to read and understand what it is you’re trying to tell them.
My Tip: Be sure to use a font that is clear and easy to read.
Overdoing ads on your website can be distracting and in some cases, annoying. Visitors will be coming to your website to learn about you and what you can offer them, not to be bombarded with adverts.
My Tip: Take a look at your analytics to see whether specific pages with ads are generating higher bounce rates.
Outdated content on your website makes users question whether your information is reliable and current. It is important to demonstrate that content is regularly being added and updated in order to gain visitor’s trust and interest from new leads.
My Tip: Keep an eye on your analytics to see whether any pages with higher traffic are showing out to date content.